Brand
The CheckTag Brand Kit
Everything you need to represent CheckTag correctly — logo, colors, type, and usage. “The Mark of what’s Real.”
Logo
Logo & mark
The wordmark is our primary lockup. Use the icon on its own only where the full wordmark won’t fit (app icons, avatars, favicons).
Wordmark · white on dark
Wordmark · colour on light
Icon / mark
App launcher icon
Usage
Do & don’t
Do
- Give the logo generous clear space.
- Use the wordmark on Ink (#020817) or white.
- Use the provided SVGs so it stays crisp.
- Keep the cyan accent for emphasis only.
Don’t
- Recolor, add gradients, or add drop shadows.
- Stretch, rotate, or squash the logo.
- Place it on a busy or low-contrast background.
- Rebuild the wordmark in another typeface.
Color
Palette
Navy + Cyan is the brand. The canonical palette is the mobile app’s UI theme — a light experience; the marketing site is a dark treatment of the same brand. Tap any swatch to copy its hex.
Brand
Surfaces · product (light app)
Surfaces · marketing (dark web)
Semantic
Signature gradient
Brand
Typography
Type
Geist is our typeface across product and web; Geist Mono for code, wallet addresses, and numeric detail. Both are free under the Open Font License.
Display · 700
The Mark of what’s Real
Heading · 600
Scan. Verify. Earn.
Body · 400
CheckTag turns your phone into a product-authenticity scanner — instant, trustworthy verdicts backed by brand records and AI.
Geist Mono · 500
0x7A1c…9F3b · CTAG 1,240 · SN-6156000261201
Voice
Tone & tagline
“The Mark of what’s Real.”
Trustworthy
Confident and clear. We deal in facts, not hype.
Empowering
We put verification — and rewards — in people's hands.
Sharp
Modern, concise, a little bit tech-forward. Never noisy.
Get the full kit
Logos, icons, color tokens (CSS + JSON), and usage notes — in one download.
Download brand kit (.zip)Questions about brand use? support@checktag.io